From small-town beginnings to significant strides, Olivia and Louis's journey is an inspiring tale of shaping the future of Aged Care Marketing.

 

Embracing Technology's Evolution

 

Digital marketing has been ingrained in their DNA since day one. From avidly using Facebook since 2008 to witnessing the evolution of platforms like Instagram and TikTok, they've been part of every step. Technology has become an integral part of their lives, and while they sometimes dread the thought of their phones running out of battery, it's this very connection that led them to wholeheartedly embrace the digital marketing industry.

 

Early Ventures

 

Before chance united them at the Horsham Post Office, nestled in the quiet beauty of country Victoria (where all great tales begin), it paved the way for their venture into the realm of digital marketing.

 

Louis is the quintessential IT guru. He effortlessly navigates through computers, leaving others in awe of his technical prowess. Recognizing the potential of digital marketing early on, Louis obtained certifications in Information Technology, Fundamentals of Digital Marketing through Google, and Data Analytics through Amazon Web Services.

 

Meanwhile, Olivia's passion for business led her to pursue a Bachelor's degree in Commerce and International Studies, providing her with the foundational knowledge for navigating the global marketplace. However, it was her practical experiences, from internships at Koko Black to supporting marketing teams at international NGOs, and doing digital media marketing for businesses that truly honed her skills.

 

Unsure of her career direction but passionate about marketing, Olivia sought advice from her mother. She mentioned a job opening at their local aged care provider. Taking her advice, Olivia applied and landed the position, starting her journey from receptionist, to helping with intake, managing the aged care portal, to social media manager in just nine months. Witnessing the profound impact of aged care services, Olivia knew she had found her calling.

 

Building Expertise

 

Since their initial encounter, discovering their shared passion for business and marketing, their journey has been a whirlwind of growth and learning. They first embarked on their entrepreneurial venture, offering digital media marketing consulting services to businesses across Victoria. From crafting websites to formulating strategies and executing marketing plans, they honed their skills.

 

Despite initially venturing into digital marketing targeting various sectors, Olivia couldn't ignore the pull of the aged care industry. When she approached Louis about founding ACMAU, he readily agreed. Raised in families where grandparents were cherished role models, they both saw the potential to make a difference in aged care through digital marketing. This shared vision has driven them to assist businesses across Victoria, leveraging their expertise to meet their digital marketing needs.

 

Even while juggling the demands of their other business, they dedicated hundreds of hours to building Aged Care Marketing Australia. Drawing on insights from mentors, conducting extensive market research, and receiving invaluable feedback, they tailored their approach to meet the needs of the Australian market. The incredible results and positive feedback they received from their clients underscored the impact of their efforts and fueled their dedication to delivering excellence.

 

Pioneering Change in Aged Care Marketing

 

Welcome to Aged Care Marketing Australia, where two professionals are ready to make a significant impact in a growing industry. Their mission is to infuse the values of their origins, offering a fresh perspective and deep understanding of Aged Care while delivering tangible results for in-home care providers through digital media marketing.