G2G: let's make this personal
- agedcaremarketingau
- May 9, 2024
- 3 min read
Give the people what they want, Google ad hacking & Go pies!
Image: a picture of a loser
Hi Friend,
As many of you who are subscribed, might have seen on Instagram that we launched our video of us checking out our first billboard!
Exciting right!!!!
The video went incredibly well and has been our most successful post to date (yay), I’ll talk about the learnings from that and how you can apply this to your content to get improved reach!
Other than that, we attended Collingwood (my team) vs Carlton (Louis’ team) and Collingwood came out with the win so I have had gloating rights all week.
Victory is sweet.
Check out the video: https://www.instagram.com/agedcaremarketingau/
3 AGED CARE MARKETING TIPS OF THE WEEK
ONE
Hyper-personalisation is incredibly important to get engagement on your socials.
Okay, so I know this isn’t what you want to hear.
But making personalised content that showcases who you are, and what you are doing in the business will undoubtedly do better than graphic posts.
Not to say that these graphic posts don’t hold value, because they do, but you can’t solely rely on them to build a community.
To implement this: within your content calendar make sure you have set days where you’ll create content that is personalised to your business.
Do you have a Caregiver meeting coming up? Schedule that in as a reel where you put together 2-second clips of the meeting.
Have a training day? Get a few photos of the event and upload them.
A caregiver is going to the beach for a companionship shift with their client, ask them to get a photo (and consent) and put it up on social media.
It doesn’t need to be a sit-down video where you talk to the camera.
Grab out your phone that is in your pocket, and get snapping.
I can guarantee you’ll start building a community when you start implementing this.
TWO
Target the right keywords on Google
This seems like an obvious tip, doesn't it?
Well, we see countless providers using inadequate keywords constantly.
Our favourite tool to figure out what people are searching for when looking into Aged Care Providers is a website called ‘Answer the Public’
It essentially gives you the top-asked questions for your niche.
From there you make your Google ad keywords reflect the questions they are asking or even you write blog posts that address these questions so you become the provider that pops up at the top of the Google search.
We use this and have got marvellous results.
THREE
You should be looking at the top section of your Instagram/Facebook page like a website landing page.
Instagram, Facebook and TikTok are now being used as a search engine, admittedly by the younger folk, but this means it should be optimised.
How do you do this?
Your writing in your bio should concisely describe what your business does, who is your target audience and a clear CTA.
For example: Our Instagram Bio is:
We Help Target Audience explain what our business does
List of services we offer
Call to Action
website link
Not to say you have to structure your page exactly like this but when someone finds you they should automatically know the following:
Who you’re aiming to target
What value you will bring them by following you
If you need some guidance on optimising your profile, reach out - I’m more than happy to help you out for free :)
THINGS I HAVE LEARNT THIS WEEK
Photoroom the app is awesome to edit photos on, really quick and easy to use. Perfect for product photos!
Parking in MELBOURNE SUCKS! To be fair… I already knew this but I got three parking fines in the last 2 weeks and I’m blaming the world instead of myself naturally.
BUSINESS ADVICE I FOUND USEFUL
“Comfort is short gain. Regret is long pain.Fear is short pain. Fulfilment is long gain. You wanna trade short pains for long gains. Not short gains for long pains. It’s not the safe bet. It's a guaranteed loss—for later.” — Alex Hormozi
Mantra: Play the long game
Anyways, that's all from me this week.
Appreciate you always,
Olivia
PS We are running a giveaway soon so stay tuned.
PPS this email was made with love, not AI. <3
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