G2G: You're missing out on reaching 200k+ leads p/m by doing this

GUIDE 2 GROWTH 

Hi Friend,

It has been great here at the Essendon office this week.

Our community has been expanding, and there are so many new eyes checking us out which is marvellous to see - so welcome if you are new here!

This week I have been completing audits for providers on their My Aged Care presence and the results have been truly disappointing.

There are over 200,000 people every month looking at the My Aged Care website and most providers I have been assessing don’t optimise their My Aged Care summary.

Here are some examples of what I mean:

• “x is a Community owned not-for-profit Organisation service x and surrounds.”

• “At x we specialise in the provision of responsive and reliable home care packages. We strive to deliver support that maximises your life choices through innovative service delivery. We give you the flexibility to choose a case management option that suits your individual needs and our direct care staff are widely recognised as the best trained and managed in the sector.”

• “Our vision is for you to choose to remain living in your own home while receiving the finest quality, tailored and personal care services available.”

What do all of these have in common?

None clearly define their USP.

“We specialise in the provision of responsive and reliable home care packages”

Every provider SHOULD do this.

This isn’t what makes you special.

Saying you are an award-winning provider, open for 30+ years, specialising in dementia care, case managers speak 14 different languages collectively or you hire your own caregivers - is much more effective.

These are still basic answers & you should get more creative.

Figure out what makes you special and articulate it.

Explore the power of social media in the Aged Care Industry with my seminars, complete with a detailed 70+ page guidebook.

3 AGED CARE MARKETING TIPS

Don’t use generic images in your Facebook ads.

If you want your Facebook ads to be effective, having a highly curated photo of a caregiver and a client smiling at each other probably is not going to stop the scroll.

Try using a photo of a client happy at a well-recognisable local landmark

Your target audience will be more likely to stop scrolling if the ad copy is compelling and they recognise something in the photo.

Content pillars are a fantastic way to never run out of content.

Segment your content into three categories then from each category think of 10 different ideas but apply them to the retrospective pillar.

Put it into a mind map and you’ll have over 30 ideas you could work with at any given time. Cool right!  

If you can’t be bothered doing this yourself - reach out and I’ll send you mine for free :)

Instagram isn’t a one-way street.

To get traction on Instagram you NEED to be genuinely engaging with other accounts.

It’s not a post-and-forget scenario.

The way the Instagram algorithm works is the accounts that you interact with the most will be displayed at the top of their feed when they open their app.

So if you are commenting on their posts, they are writing back, you are guaranteed to increase your visibility & begin to build your community at the same time.

Win-win!

Things I have Learnt This Week

I stumbled across a 30-minute video from a Monk on Tuesday (thanks YouTube algorithm for this random suggestion) and he stated with conviction that:

Experience seeking doesn’t bring you fulfilment.

This shook me to my core. But I believe the sentiment is right.

I have always sought and accepted every possible opportunity that has come my way in pursuit of fulfilment.

From getting my skydiving licence, solo-travelling, to educating myself.

But really, no matter what I have done it has never really cured the itch I had been trying to scratch.

So where does fulfilment come from?

I’m still unsure. I’ll get back to you when I figure it out. Any tips or tricks you can give me would be warmly welcomed.

Anyway, that's all from me this week.

Appreciate you always,

Olivia

PS Louis and I are headed to the Yarra Valley for our Anniversary this weekend - it will be nice to get away from the computer and enjoy nature for a few days.

PPS this email was made with love, not AI. <3