G2G: Your Clients Have Financial Problems

agedcaremarketingau
Jun 28, 2024
3 min read

Hi Friend,

I hope all is swell in your world.

I attended a seminar that an aged care provider held to educate potential clients on how to access government-supported Aged Care services.

It was interactive and they encouraged clients to ask questions throughout the entirety of the presentation.

As I absorbed all the information, I noticed that many audience questions revolved around financial concerns.

“What is the basic daily fee”

“Will this affect my pension?”

“Will the daily basic fee be taken from my personal finance or the package funding?”

“What funding levels are available to me?”

The list went on.

It got me thinking about how providers can address these personal financial problems.

Although onboarding teams and case managers have strong financial knowledge when it comes to aged care funding there is always room to outsource this knowledge to professionals - for free.

Hear me out.

You could collaborate with a local financial planner through a referral program where they offer a free information session regarding managing personal finances when entering aged care.

When a client approaches your business as they are interested in your services you could say that as a part of our onboarding process, we work with X financial service to help you manage your finances during this period.

This does three things:

It helps elevate the financial burden and stress for decision-makers and potential clients
It improves your USP without you having to spend an extra cent (hell you could even do a referral program with the chosen business)
You can reflect this in your marketing material showing that you are committed to local businesses, understand the client’s problems before they have articulated them etc.

It’s a win-win for everyone involved.

3 AGED CARE MARKETING TIPS OF THE WEEK:

1. Monthly newsletters sent through MailChimp are a great way to connect with support workers.

With government policies changing, constant training days being scheduled in and all the other things happening keeping track of how you communicate with support workers can get messy.

Whereas, if you have a monthly touchpoint that can be shared with support workers where they can find all the information in one place it is great for the following reasons:

You can track who is opening the emails to ensure the team is actively engaging
It’s a great tool to showcase during audit periods as it shows that they have shared a certain policy, committed to training etc.
You can offer employee rewards by collaborating with local businesses e.g. massage therapists.
You aren’t sending out comms to different spots and losing track of who’s got what!

And do you know what's the best part?

You can get us to do it all for you :)

2. Use Google ads for the short term and SEO for long term visibility.

Being visible on Google is more important than ever

Google ads can be expensive but SEO takes a while to work…

So what do you do?

Invest.

Google ads for 6 - 9 months whilst you are optimising in the background.

If you have employed an SEO sorcerer then you should be on the first page of Google for your niche and you can ease off on the Google ads.

Short + long-term problems solved.

3. Use Google ads to advertise webinars explaining how to access aged care services

Webinars are used constantly in other industries… but when it comes to aged care it’s crickets.

This is great news for you though.

Get your intake officer to run a monthly webinar and advertise the webinar through google ads.

You should get interest and you don’t need to leave the office.

Give it a shot and I’d love to hear the response.

Something I have learnt this week

Louis and I have been talking about investing lately and he put me onto the book: Motivated Money by Peter Thornhill - in the first chapter he talks about financial goalposts and it got me thinking again.

What are my financial goal posts? I want to make money but why?

Which brings me to this question.

As this email list is full of business leaders, owners and entrepreneurs that would have reflected on their why at some point? I ask for some inspiration.

Why do I want to accumulate wealth and where are the goalposts?

I would love to hear your thoughts on this, genuinely.